Autonomous Marketing & Lead Funnels

BrandedClaws Autonomous Campaign Engine & Drip Funnels Guide

Build automated multi-step email drip sequences, behavior-driven audience segments, progressive lead scoring models, and omnichannel marketing funnels — integrated directly into your BrandedClaws dashboard.

Autonomous Marketing Capabilities

Access these tools directly from your sidebar under Automations.

Website Visitor Tracking
Dynamic Audience Segments
Drag-and-Drop Email Builder
Visual Drip Campaign Flowchart
Lead Capture Forms
Behavioral Lead Scoring
Personalization Tokens
A/B Split Email Testing
Automatic CRM Lead Sync

Module 1: Website Tracking Pixel & Visitor Identification

Track anonymous website visitors, map pageview journeys, and automatically record when known leads view high-intent sales pages.

  1. Navigate to Automations → Configuration → Tracking Pixel.
  2. Copy your 1-line JavaScript tracking snippet and place it before </head> on your website.
  3. When a visitor submits any lead form, the tracking engine retroactively ties their entire prior pageview history to their email profile.

Module 2: Dynamic Audience Segments & Smart Filters

Create real-time audience lists based on behavior, lead score, country, form fill, or custom attributes.

  1. Navigate to Automations → Segments → New Segment.
  2. Name your segment (e.g. SaaS Founders — High Lead Score > 50).
  3. Define rules: e.g. Lead Score >= 50 AND Page Visited = /pricing.
  4. Save — contacts meeting these rules dynamically join and leave the segment automatically.

Module 3: Email Builder, Personalization & Drip Sequences

Design high-converting HTML emails or plain-text personal messages using personalization tokens and A/B split testing.

  • Creating Templates: Go to Automations → Channels → Emails. Choose Template Email (for automated drips) or Segment Email (for instant broadcast newsletters).
  • Personalization Tokens: Insert {contactfield=firstname}, {contactfield=company}, and custom fields to personalize every message.
  • A/B Testing: Create variant subject lines to measure open-rate lift before rolling out to full segments.

Module 4: Visual Automation Flowcharts & Multi-Channel Campaigns

Build flowchart automation diagrams with delay timers, conditional branches, and lead scoring triggers.

  1. Navigate to Automations → Campaigns → New Campaign.
  2. Select your source audience (e.g. New Signups Segment).
  3. Drag actions into the flowchart: Send Email 1 → Wait 2 Days → Decision: Opened Email?.
  4. If Yes: add 10 points to lead score. If No: send alternative follow-up email.
  5. Click Publish to activate the live autonomous drip funnel.

Module 5: Behavioral Lead Scoring & Business ERP CRM Handoff

Assign point values to actions (email opens, link clicks, page visits). When a lead reaches threshold (e.g. 100 points), push them directly into your Business ERP CRM for sales outreach.

  • Configure point rules under Automations → Manage Points.
  • Set triggers: when points > 100, trigger webhook action to push contact card directly into Business ERP CRM → Third Parties.
  • Assign sales reps automatically based on lead geographic location or industry vertical.

Superadmin Transport Configuration

Superadmins configure outbound bulk email infrastructure under Admin Center → Campaign Transport Settings (Amazon SES, SendGrid, Mailgun, Brevo, or Custom SMTP). Transactional emails remain on system default SMTP.

Frequently Asked Questions & Troubleshooting

Campaign emails landing in spam folders
Verify SPF, DKIM, and DMARC DNS records for your domain. Ensure your sending From Email matches your verified domain.
Lead score not increasing on link clicks
Verify that tracking links are enabled in your campaign builder settings and the website tracking pixel is active.
Segment lead count shows 0
Segments recalculate dynamically on background triggers. Allow 2-3 minutes for initial segment processing after saving rules.
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